Industrial Marketing



Companies with complex products often have customers that look for a lot of the information before the purchase, mainly because of the size of the investment and the consequences of a wrong investment. 

At Condesign we have deep knowledge of the industrial market and how a complex message can be adapted to a target audience. We have extensive experience working with both manufacturers and wholesalers. We have a great understanding of what each role in marketing and sales requires for product launches and the introduction of new technologies. We always work from the target group wants and needs. We are good at helping industrial companies move from product orientation to solution focus.

We offer a variety of services in the area:

  • Analysis
  • Idea and concept development
  • Graphic design (AD and original work)
  • Copywriting
  • Project Management

Examples of works:

  • Promotional material for print and web 
  • Sales presentations
  • Educational productions (print or interactive media)
  • Exhibitions
  • Product catalogues

Examples of client projects



Text Editing and Copywriting

The Agri business area at Trioplast produces and markets a stretch film for the silage of fodder in bales. They need to simply and clearly communicate the product features and management to contractors and farmers.

Through interviews with the company's product developers and users testing new products, we gathered material for presentation in advertisements, articles and on the company website. With an accessible language, clear structure and focus on the essentials, we produced information that captures the interest of the target group.

Trioplast now have copy with a clear message that helps build confidence in the company as a market-leading and responsible innovator with reliable and well-tested products.
 
Customer: Trioplast AB


Product Animations for Trade Shows and the Web

Our task was to make a simple presentation of a complex product and to visualise the features and functions that are difficult to see and describe with text and photos using traditional means.

Using 3D visualisations, we were able to produce an animation of the product that displayed areas and views that are impossible to obtain with a photograph or a movie.

Sales now have a simple but professional tool for sales support at trade shows and client meetings.



Customer: Atlas Copco


Producing a Brochure for Profiling

Midroc Automation wanted to market their capabilities and unique project capability in a presentation that properly reflects the company's attitude and market profile.

In cooperation with the customer, we defined a graphic style and themes for the presentation. Through interviews with those responsible for the different parts of the operation, we created a basis for the texts. Our commitment includes full production with graphic design, text and images that reflect the client's business.

The customer received a presentation that presents the company's core values and competitive advantages with professional quality and a new graphic style. The graphic design can be used to enhance the profiling of new marketing and sales materials.



Customer: Midroc Electro

Contact         


Contact me

Anna Finetto Liljeqvist

+46(0)705-558259
anna.f.liljeqvist@condesign.se

Contact me

Anna Stavreus

+46(0)761-055851
anna.stavreus@condesign.se


Möt oss på Linkedin Möt oss på Facebook
Copyright 2011 Condesign AB